P&O Cruises has launched its Wave 2026 campaign by introducing new, all-inclusive packages for the first time.
The company said that the offer is designed to give guests even greater freedom and value and to provide travel agents with strong sales opportunities during the peak booking period.
Ruth Venn, P&O Cruises’ associate vice president for sales and distribution, said: “It’s so exciting to kick off wave season with the launch of such an attractive product.”
“We are always exploring ways to deliver value for our guests and travel agent partners, and the launch of our new, all-inclusive packages is going to be a real game changer,” added Venn.
“Wave is the biggest selling period for us, and this campaign represents a huge opportunity for travel agents to hit the ground running in 2026 and encourage more holidaymakers to sail with P&O Cruises.”
The packages are available to buy from December 18 on all five-night or longer cruises departing from March 2026.
P&O Cruises said in a press release that the new packages include drinks, Wi-Fi and specialty dining credit.
Guests can opt for the Classic Package at £49 per person per day for five- to 14-night cruises or choose the Deluxe Package at £59 per person per day for five- to 14-night holidays.
The new packages offer savings of up to 32 percent on the Classic Package and up to 34 percent on the Deluxe Package, compared with buying the individual elements onboard.
The Classic Package includes the classic drinks package, with a selection of alcoholic and soft drinks; essential Wi-Fi; and either a £20 (five to nine nights), £40 (10-14 nights) or £55 (15+ nights) dining credit depending on the voyage duration.
The Deluxe Package incorporates the deluxe drinks package, with a broader range of premium spirits, craft beers and a variety of cocktails; ultimate Wi-Fi; and either a £30 (five-nine nights), £60 (10-14 nights) or £80 (15+ nights) dining credit depending on the voyage duration.
These new all-inclusive packages are available for all ships in the P&O Cruises fleet and are combinable across Select Price, Early Saver and Saver fare types.
