Holland America Line broke its Black Friday weekend sales record in the United States, with 19 percent more bookings than its previous high watermark, set in 2023 for the same period from Black Friday to Cyber Monday, the company said in a statement.

“This holiday season, we are seeing guests prioritize the experience itself in booking travel, looking for leisurely vacations that build connections and create shared memories,” said Beth Bodensteiner, president of Holland America Line.

“Breaking Black Friday records again tells us people value the carefully crafted journeys we create and the award-winning ‘best service’ at sea we deliver,” added Bodensteiner.

The company said that bookings were especially strong among guests planning summer Alaska vacations in 2026, choosing cruise options, as well as Alaska Cruisetours, which combine a voyage with an overland journey to Denali National Park.

Guests also booked cruises as close in as the Caribbean for later this month and as far out as South American cruises in 2028.

Holland America’s Black Friday/Cyber Monday incentives run through December 4 with up to 30 percent off cruise fares and a $25 deposit.