Carnival Corporation, together with ITM Group and Hutchison Ports ECV, has unveiled plans for Ensenada Bay Village, a new shoreside destination inspired by the culture and natural beauty of Baja California, Mexico.

The unveiling took place during a formal project presentation held on Friday, December 5, at the Ensenada Cruise Terminal.

The destination is being developed collaboratively by Carnival Corporation, ITM Group and Hutchison Ports ECV, which operates the cruise terminal under concession from the Government of Mexico.

“This presentation reflects our shared vision to create destinations that inspire pride and prosperity,” said Christine Duffy, president of Carnival Cruise Line.

“Ensenada Bay Village represents a vision we share with our partners to elevate Mexico’s cruise destinations through sustainable, culturally authentic experiences,” said Mauricio Hamui, CEO of ITM Group.

“This project reflects our commitment to Ensenada’s continued growth and to collaboration with both public and private partners,” said Jorge Magno Lecona, managing director of Hutchison Ports Latin America.

Carnival said in a press release that attendees included Duffy, Hamui and Lecona, along with the following officials:

• From Mexico City, Director General of Ports Captain Marisa Abarca and Director General of Port Development and Administration Admiral Marco Antonio Martínez
• From the State of Baja California, Coordinator General of Public Relations Miguel Ángel Badiola and Secretary of Tourism Zaida Luz López, and
• From Ensenada, Municipal President Claudia Agatón, Admiral Luis Javier Robinson Portillo, Director General of ASIPONA Ensenada, and Naval Zone Commander Juan Carlos Vera Minjares.

They were joined by other government officials, business partners, members of the Carnival Corporation team, community representatives and other guests.

Carnival added that the destination represents an investment of over $26 million and will enhance the visitor experience through a mix of adventure, gastronomy and relaxation inspired by Baja’s traditions. The destination draws from 18th-century California-style architecture.

Attractions include:

• Zip lines
• River rides
• A scenic boat ride
• A signature Dune Rally
• Chocolate and tequila tastings
• Valle de Guadalupe wine and cheese pairings
• Artisan crafts, and
• Relaxation and wellness experiences, including thermal springs, the Baby Beach adult pool area and spa offerings.

Once completed, following a construction period of approximately 24 months, Ensenada Bay Village is expected to welcome up to 9,000 visitors per day.