Adora Cruises announced that the Adora Mediterranea will offer a series of themed cruises from Guangzhou during its “Intangible Cultural Heritage on the Waves” season.

According to a press release, the company will invite artists, musicians and other performers to showcase Lingnan culture to guests onboard the culture-focused sailings.

Adding to the ship’s usual entertainment lineup, the initiative will include activities focused on Cantonese opera, Guangdong music, Guangcai, Foshan woodblock New Year paintings and Foshan lanterns.

The themed sailing season onboard the 2003-built vessel will cover nine voyages from December 25, 2025, to March 6, 2026.

Adora added that the experiences will bring “a rich and colorful experience of Cantonese intangible cultural heritage” to the Mediterranea through performance-based heritage and craft-themed activities.

The company will collaborate with personalities including Wing Chun inheritor Don Chonghua, disciple of the Ip Man lineage; Wing Chun master Zhang Baozong; Cantonese opera artist Huang Cuifang; and other heritage inheritors, as well as young performers from the Zunling Zhi Xiu Orchestra.

“We continue to explore the innovative model of ‘Cruise + Culture’ for cultural tourism integration, aiming to create a cruise vacation experience that better understands the Chinese people,” Adora stated in its press release.

“This time, Adora Cruises, in collaboration with China International Cultural Group, is launching intangible cultural heritage-themed activities during the Guangzhou sailing season, hoping to enrich the cultural connotation of guests’ cruise travels,” the company continued.

Adora noted that the initiative is important for its expansion strategy in China’s Greater Bay Area and includes using cruises “as a medium to promote and disseminate Lingnan culture.”

Adora Mediterranea’s season in Guangzhou started on December 7, 2025, and includes 20 international cruises.

The company said that the deployment primarily includes four- and five-night sailings to destinations in Vietnam, such as Da Nang, Ha Long Bay and Hue.

In addition to the short cruises, the ship is also set to offer two eight-night cruises, which depart from Guangzhou on January 7 and March 11, 2026.

The longer sailings will cover destinations in Vietnam, Malaysia and Brunei for what Adora called a warm winter journey from the Greater Bay Area.