Virgin Voyages has debuted its newest original show, “Booked,” aboard the Scarlet Lady and launched a new production company, “Screw It, Let’s Do It Productions,” according to a press release.

The new initiative aims to expand the line’s entertainment from sea to land-based theaters, Virgin Hotels and corporate partners.

The company shared that “Booked” will be developed for a land debut in 2026, and the signature celebration “Scarlet Night” will launch at Virgin Hotels in Las Vegas and Shoreditch next year.

“Booked”, created by No Ceilings Entertainment, blends dance, acrobatics and cabaret-style storytelling. The show joins Persephone as part of an entirely new entertainment lineup on the Scarlet Lady.

“Our 5-5-4 sailings are performing better than ever because Sailors are coming back for what’s new — from Scarlet Lady’s stunning transformation to entertainment that stands shoulder to shoulder with what they’d see on land. It’s everything First Mates need to close the sale again and again,” said Nirmal Saverimuttu, CEO of Virgin Voyages,.

The company said that entertainment is key to its high repeat booking rate, which currently stands at 30 percent.

The Scarlet Lady, which operates year-round from Miami with alternating five- and four-night Caribbean itineraries, has undergone its second major transformation. This update includes 24 redesigned Seriously Suites, new VIP cabanas and the Chinese-inspired restaurant Lucky Lotus.

To support the entertainment quality, the line also announced a new 30,000-square-foot, state-of-the-art rehearsal studio in Orlando.