Riverside Luxury Cruises has partnered with Approach Guides and Rallio to enhance marketing and sales for travel advisors, the company said in a press release.

The company said it is the first river-only cruise line to support travel advisors with co-brandable content experiences.

The initiative provides travel advisors with a free co-branding solution for selling Riverside’s luxury itineraries. Riverside will initially launch custom marketing pages, known as “content experiences,” followed by a co-branded website.

Approach Guides will provide the technology for this service.

The content experiences showcase Riverside’s itineraries, destinations offers, and onboard experiences, according to the press release.

“Riverside is the first river-only cruise line to embrace this technology,” said Jennifer Raezer, Approach Guides co-founder and CMO.

Riverside is also partnering with social automation leader Rallio to integrate co-branded content into advisors’ social posts, maximizing engagement and conversion. Automated social posts created through Rallio will dynamically link to the instantly co-branded content powered by Approach Guides.

The service is available immediately, requiring advisors only to enter an email address to get started.

“Our partnerships with Approach Guides and Rallio empower advisors with smarter, faster, and more intuitive tools to market and sell our luxury product,” added Jennifer Halboth, Riverside CEO Americas.