Carnival Cruise Line has launched new ads for the “Find Your Fun Again” campaign starring Emmy-winning actor, author and humorist Nick Offerman.

The campaign is the first under the company’s new brand platform, “Carnival Is Calling,” which launched on November 1. Offerman serves as the face of the campaign.

The company said in a press release that the campaign leverages Offerman’s sense of humor to tackle a perceived fun deficit currently in America.

Raised in a family of cruisers and Carnival fans and known for his serious face and hidden sense of mischief, Offerman balances deadpan humor and playfulness. The ads were co-written with Offerman’s team of Parks and Recreation writers to make it “unmistakably him.”

“We believe Nick Offerman is the best person to be our ‘unlikely hero of fun.’ His signature blend of wry humor and credibility is the perfect way to deliver our message,” said Amy Martin Ziegenfuss, chief marketing officer of Carnival Cruise Line.

“Offerman’s personal mission, which aims to get kids off their screens and start creating projects, aligns with our vision of encouraging people to get out, reconnect and find their fun again with Carnival,” added Ziegenfuss.

The campaign was made in collaboration with:

• Cabin
• Carnival Cruise Line
• Coffee & TV
• EG+Team
• Initiative
• Meredith Jenks Photography
• O Positive
• Omnicom Production, and
• TBWA\Chiat\Day NY.