Margaritaville at Sea has announced that every sailing offered by the company will honor veterans onboard through its Salute to Heroes Program.

The company said in a statement that as the nation observes Veterans Day, Margaritaville at Sea will continue its ongoing Salute to Heroes tradition onboard the Paradise and Islander, honoring service members past and present and extending gratitude year-round through its Heroes Sail Free program.

Margaritaville at Sea added that it has welcomed more than 100,000 heroes since launching the program in 2022.

Salute to Heroes sees the cruise director meeting with heroes throughout each cruise to learn more, share their stories and make specific mentions during the salute.

Service members from all branches of the military are asked to hold their flags during the tribute.

According to the company, the program creates an opportunity for storytelling and community. More about the program is available here.