The interior architecture studio JOI Design has designed interior spaces for the Mein Schiff Relax and was appointed to complete more designs on the Mein Schiff Flow.

TUI provided a detailed analysis of its clientele, as it was targeting a more elaborate client, and gave the working title of “InTUItion.”

The process was a learning curve, Wiethoff said, as it was the first large ship the studio worked on.

“Everything was very clearly defined. It was great to have a very strict timeline, and we had this very clear and defined process for meetings. It really helps when you have a personal connection,” Wiethoff said.

“The final product can only be as good as the teamwork. Everybody was bundling up their forces to get the best result.”

Result

The studio aimed for a very calm color scheme, emanating beach and sea.

Wiethoff told Cruise Industry News that the public areas had large windows with ocean views to work with.

“Here, we connected inside and outside with an elegant but relaxed atmosphere. To add a glimpse of color in the lounge area on Deck 7, we integrated a berry color that hints at the sunset,” she explained.

The most complicated areas of focus were bringing in a new design scope while still matching previous design references, working with the shipyard on a set budget, and then combining different ways of working when collaborating with various global parties.

“Many new concepts come up, and it is crucial to develop a design identity and concept that sets you apart from other cruise lines. Having awareness of different clients and different target groups is very important,” said Wiethoff.

The Mein Schiff Flow

Wiethoff said that on the Mein Schiff Flow, the studio was appointed to work on the atrium, the Captain’s Bar and the French Bistro.

Its role was not to redo the spaces but to keep in mind that the designs needed to reflect the Mein Schiff Relax.

“Significant changes were not part of the contract. We changed some furniture and then we changed some surfaces,” she explained.