MXP has introduced the MXP self-service chatbot, an AI-powered smart digital assistant designed to elevate the guest experience, streamline onboard operations and open opportunities to increase revenue.

Aneta Ivanovska, director of artificial intelligence at MXP, said: “With the MXP Chatbot, we’re making guest communication more efficient, personal and accessible. By enabling instant bookings and accurate, real-time support, it significantly enhances the guest experience while unlocking new opportunities to drive onboard revenue.”

The company said in a statement that, unlike chatbots that are limited to static Q&A logic, the MXP Chatbot delivers answers based on cruise data, and it allows guests to book restaurants, spa treatments and excursions timeously.

The chatbot is powered by advanced AI and state-of-the-art large language models and is available 24/7. It enables interactions in any language without requiring translation tools or localized content, the statement said.

The company added that the chatbot understands what guests are asking and responds accordingly, regardless of phrasing, topic, or language.

Cruise-specific data is structured separately for each cruise, exported in a format optimized for conversational use and is frequently updated.

This approach ensures highly relevant answers and significantly reduces the risk of hallucinations, a known issue with generative AI models and chatbots, MXP said.

The company added that its ability to move beyond simple dialogue sets the solution apart. Because it actively supports bookings for onboard services, it eliminates the need for guests to queue or wait for crew availability.

According to the statement, the chatbot is a scalable solution for cruise lines due to frequent data updates, which keep it up to date. Its knowledge base can also be expanded with additional data.