Silversea has unveiled its new brand positioning, To Finding More, which is now live across its channels and platforms.

The company said in a press release that the reimagined brand expression establishes new codes of luxury, celebrating the joy of travel and appealing to guests’ shared curiosity.

“Beyond reflecting our new brand positioning, To Finding More embodies the joy of travel as a tribute to our guests, whose curiosity leads them to the farthest corners of the Earth,” said Bert Hernandez, president of Silversea.

“It is a celebration of the places that give us a new perspective and the people we meet who inspire that perspective. It embraces the spirit of immersive discovery, engaging travelers as they uncover hidden wonders with us, all in uncompromised comfort,” added Hernandez.

“Guests choose Silversea for the unparalleled experiences that can’t be found anywhere else, and our new brand positioning brings them even closer To Finding More,” said Annette Diaz, interim chief marketing officer at Silversea.

“Designed to inspire a sense of discovery, To Finding More will be seamlessly integrated across our channels, redefining luxury advertising. This new positioning marks a shift in what luxury travel can be: grounded in discovery, deeply connecting our brand and guests to the stories, cultures, experiences and moments that only Silversea can offer,” added Diaz.

According to the company, the new brand positioning embodies a commitment to providing immersive experiences including the S.A.L.T. (Sea And Land Taste) culinary program.