Aurora Expeditions announced the appointment of Samantha Gorin as sales director, Western USA and key accounts.

In this role, Gorin will be responsible for driving revenue growth in the Western USA, assisting in developing the region’s sales strategy and supporting independent advisors and key accounts.

Gorin brings 25 years of experience in the travel industry, with a background across across various segments, including air consolidation, tour operations and luxury resorts. Previously, she spent six and a half years as a regional sales director with Lindblad Expeditions supporting independent advisors, key accounts and host agencies.

“I am thrilled to join the talented team at Aurora Expeditions and help further elevate the brand’s presence in the Western USA,” said Gorin. “Having spent years supporting travel advisors and building partnerships across various travel sectors, including expedition travel, I look forward to helping more travelers experience the magic of exploration. It’s a privilege to have the opportunity to work with a team dedicated to providing immersive and sustainable travel experiences to the world’s most remote destinations.”

The addition of Gorin completes Aurora Expeditions’ North American sales team, now consisting of seven professionals.The team includes Sales Director, Midwestern USA and Key Accounts, Preston Caddell; Sales Director, Eastern USA and Key Accounts, Scott Harner; Sales Director, Canada, Stephanie Roles; Director of National and Wholesale Accounts, Bonnie Newman; Business Development Sales Support, Carmen Wakileh; and Vice President of Sales, North America, Kris Endreson.

“With Samantha’s addition, our North American sales team is now complete, and we’re excited to leverage her extensive experience in the travel industry and her passion for expedition travel,” said Endreson. “The Western USA continues to be an emerging market for our team and we’re looking forward to growing our footprint in the area with Samantha’s support as we further cement Aurora Expeditions as a leading choice for adventure travel.”