MSC Cruises has joined forces with BWT Alpine Formula One Team as a Premium Partner for 2025 and beyond, according to a press release.

MSC is already a global partner of Formula One and will now expand its involvement in the sport as MSC Cruises will feature prominently on the 2025 car, the A525, which will be unveiled at the F175 Launch at the O2 Arena in London on Feb. 18.

Pierfrancesco Vago, Executive Chairman MSC Cruises, said: “Formula 1 continues to grow in popularity around the world and as a Global Partner we have achieved exceptional results, so it is only natural for us to further develop our presence at the world-class races by joining forces with a team. We are proud to announce our collaboration with BWT Alpine Formula One Team with a strong heritage and legacy and our shared values of innovation and team spirit will make for the perfect partnership.”

Flavio Briatore, Executive Advisor, BWT Alpine Formula One Team, added: “We are incredibly excited to announce our new partnership with MSC Cruises. It is an honor for BWT Alpine Formula One Team to welcome as one of its valued partners, MSC Cruises, who have already shown their commitment to the sport as partners of Formula 1. This collaboration brings together two dynamic industries, both driven by a passion for innovation, performance and excellence. We see many exciting synergies between the world of motorsport and luxury cruising, where precision, teamwork and delivering unforgettable moments are key elements. We truly look forward to working together with MSC cruises on many exciting projects, throughout the F1 season and beyond.”