Cunard has announced its schedule of travel agent ship visits and familiarization trips for 2025.
The first wave of ship visits will take place in Southampton and Liverpool from May 16 to September 1, aboard the Queen Mary 2 and Queen Anne. Travel agents can register for one of 220 spots through Cunard’s Shine Rewards platform. A second wave of visits will be announced in the fall.
Cunard will also host three familiarization trips from July to September, offering four- and seven-night roundtrip sailings from Southampton. Agents will experience Cunard’s White Star Service, which includes receptions, training workshops, specialty dining and shore excursions.
Tom Mahoney, director of UK Sales at Cunard, said: “There is no better way to understand the magic of a Cunard voyage than by stepping on board and experiencing our luxury proposition firsthand. Our 2025 program of fam trips and ship visits is designed to empower our valued travel agent partners with the knowledge and confidence to sell Cunard with passion and expertise. As we continue to strengthen our relationships with the trade, we look forward to welcoming more agents on board our iconic fleet and showcasing why Cunard remains the pinnacle of luxury ocean travel.”
The fam trips include:
- July 4–11: The Queen Anne, Norwegian Fjords
- September 10–14: The Queen Mary 2, Rotterdam and Zeebrugge
- November 6–10: The Queen Victoria, Short Break to Amsterdam
Agents can register their interest in attending via Shine Rewards Club. They can also use earned Shine points to make multiple payments toward their own Cunard cruise.
