Cunard has appointed Liz Fettes as senior vice president of commercial North America, effective March 24.

Fettes joins Cunard from Scenic Group USA & Latam, where she served as Vice President of Sales.

Katie McAlister, president of Cunard, said: “We are thrilled to welcome Liz to our leadership team at such a pivotal moment for our company in North America. Her experience will be invaluable as we continue to build on the positive momentum following such a successful year in 2024.”

In her new role, Fettes will oversee Cunard’s North American operations during a period of growth, including the recent addition of the Queen Anne to the fleet and the year-round homeporting of the Queen Elizabeth in North America. Leveraging her extensive experience in commercial initiatives, Fettes will be responsible for shaping and implementing strategies to drive the company’s success in the premium and ultra-luxury travel market.