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Costa Partners with Sanremo Festival, Kicks Off Music Cruise

  • February 11, 2025
Costa Toscana

Costa Cruises has announced that it renewed its partnership with the Sanremo Festival for the fourth consecutive year.

The renewal follows the news of the company’s Music Cruise 2025, a sailing that departed from Savona on Saturday, Feb. 8, which the company said celebrates the event.

The renewed partnership was presented on February 10 during the press conference organized by Rai Pubblicità and Rai.

According to the press release, Sanremo will remain the heart of the event, and the Costa Toscana will be the floating stage of the festival.

During the final set, which is taking place on Saturday, February 15, the stage will have a live connection with the Ariston Theater, hosting Planet Funk in the Colosseum Theater onboard the Costa Toscana.

According to Costa, the cruise provides a musical experience celebrating significant international music festivals.

“Innovating and surprising has always been in our DNA, and this year, we have chosen to renew our collaboration with the festival with an even more distinctive idea,” said Giovanna Loi, vice president of marketing and direct sales of Costa Cruises.

“The Music Cruise is the perfect combination of travel and entertainment, offering our guests the opportunity to experience the unique energy of the festival directly on board, with an itinerary that takes them through the most fascinating destinations in the Mediterranean in an exclusive context,” added Loi.

“Our goal is to convey the energy of the festival also on the international scene, making our guests live a musical experience without borders. We are proud of this important partnership, which has made Costa ships part of the collective imagination of the most followed media event in Italy, and to offer on board an increasingly engaging, spectacular and international format,” she said.

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