Virgin Voyages announced record-breaking revenue and bookings to kick off 2025, marking the strongest start in the company’s history.
Following a successful Black Friday and holiday season, the company reported a 60 percent year-over-year increase in revenue and a 40 percent rise in new bookings.
Inventory is nearly sold out for the first quarter, with limited availability for second quarter and high demand for summer 2025 Mediterranean sailings, the company said.
Additionally, future bookings for the new Brilliant Lady, set to launch in fall 2025, are exceeding expectations, with itineraries from New York, Miami, Los Angeles and Seattle, including Alaska.
“Thanks to our First Mates who have championed our growth based on their clients’ feedback, and to our loyal Sailors who are delivering record repeat rates, last year was a brilliant one and delivered massive growth from new customers, along with existing cruisers and those new to cruise. Our strongest start ever is a testament to our award-winning service and experience, our no nickel and diming value inclusions, the launch of additional destinations with longer itineraries from 8-14 nights and more than 30 new ports coming online from Alaska and Iceland to Turkey and Portugal. I also can’t forget about the bucket list Panama Canal voyage,” said Nirmal Saverimuttu, CEO of Virgin Voyages.
Saverimuttu added: “2025 is looking like a red-letter year with new food concepts, new music, more comedy-based entertainment, a new ship that completes our fleet, the return of Eat & Drink month and special sailings such as our Celebration Voyages and Marvelous Voyages. Every innovation and evolution is based on the feedback from our travel advisors and customers.”
The cruise line said that it is celebrating its most successful January and wave season to date while preparing to debut its fourth ship, the Brilliant Lady, in September from New York City. With all four ships sailing, the brand will operate from homeports including New York, Miami, Los Angeles, Seattle, Barcelona, Athens and Portsmouth.
