Skip to content
  • Home
  • Search
  • Expedition Report
  • River Report
  • Orderbook
  • Research
  • About Us
  • Email News
  • Advertise
  • Store
  • Contact
  • Home
  • Search
  • Expedition Report
  • River Report
  • Orderbook
  • Research
  • About Us
  • Email News
  • Advertise
  • Store
  • Contact
Twitter Facebook Linkedin
cin header 2025
Cruise Industry News Logo
  • Home
  • Cruise News
    • Cruise News Index
    • Email Alerts | E-Newsletter
    • Cruise Ship Orderbook
    • Ship Sales and Transfers
    • Search
    • Trade Shows and Events
    • PDF Resources
    • Historical Data
  • Quarterly Magazine
    • Quarterly Magazine
    • Feature Magazine Articles
    • Subscribe
  • 2026 Annual Report
    • 2026 Annual Report
    • River Report
    • Full Product Package
  • 2026 Executive Guide
    • 2026 Executive Guide
  • Digital Reports
    • Euro River Market Report
    • Global Cruise Ship Index
    • Expedition Market Report
    • Riverboat Index
    • Secondhand Market
    • Luxury Market Report
    • Drydocking and Refurb
    • Orderbook Capacity Data
    • China Market Report
    • Full Product Package
  • SUBSCRIBE
  • Home
  • Cruise News
    • Cruise News Index
    • Email Alerts | E-Newsletter
    • Cruise Ship Orderbook
    • Ship Sales and Transfers
    • Search
    • Trade Shows and Events
    • PDF Resources
    • Historical Data
  • Quarterly Magazine
    • Quarterly Magazine
    • Feature Magazine Articles
    • Subscribe
  • 2026 Annual Report
    • 2026 Annual Report
    • River Report
    • Full Product Package
  • 2026 Executive Guide
    • 2026 Executive Guide
  • Digital Reports
    • Euro River Market Report
    • Global Cruise Ship Index
    • Expedition Market Report
    • Riverboat Index
    • Secondhand Market
    • Luxury Market Report
    • Drydocking and Refurb
    • Orderbook Capacity Data
    • China Market Report
    • Full Product Package
  • SUBSCRIBE

Saga Trading Update: Strong Cruise Performance

  • January 30, 2025
Spirit of Discovery

Saga Group has provided a trading update for the period from August 1, 2024, to January 29, 2025, highlighting strategic progress and expected growth in underlying profit.

The Group said it anticipates Underlying Profit Before Tax to be slightly higher than the previous year on a like-for-like basis, exceeding prior guidance.

Ocean cruise continued its strong performance, achieving a 91 percent load factor, up three percentage points from the prior year, and a per diem of £358, representing an 8 percent increase.

River cruise also saw growth, with an 89 percent load factor, four percentage points higher, and a per diem of £327, up 15 percent.

Travel is expected to report Underlying Profit Before Tax in the high single-digit millions, compared to £1.5 million last year, supported by 15 percent revenue growth and a 9 percent increase in passenger numbers.

Insurance Broking trends observed in the first half of the year continued as expected. Underlying Profit Before Tax will be lower than in 2023-24, with policy sales and the number of policies in force down by around 15 percent.

“Throughout the last financial year, we made significant operational and financial progress, said Mike Hazell, Saga Group’s chief executive officer. 

The Group stated that Available Cash as of January 31, 2025, is projected at £60-70 million, excluding the £50 million undrawn Revolving Credit Facility and £10 million undrawn portion of the facility provided by Roger De Haan. Net Debt at the same date is expected to be slightly lower than £614.6 million, as reported on July 31, 2024.

The preparation for transferring the company’s motor and home insurance operations to Ageas is underway and is on track to go live in Q4 2025.

“We concluded our review of opportunities that would optimize Saga’s financial and strategic outlook and entered into the 20-year arrangement with Ageas for our motor and home Insurance Broking business and the sale of AICL, our Insurance Underwriting business, “ added Hazell. “Alongside this, we successfully refinanced our corporate debt. We continued to generate strong demand for both our Cruise and Travel businesses and the Group expects to report an Underlying Profit Before Tax that is marginally higher than the prior year on a like-for-like basis and ahead of our previous guidance.

Looking ahead to 2025-26, the Ocean cruise booked load factor is 67 percent, a 1 percentage point increase from the same point last year, with a per diem of £393, up 7 percent.

River Cruise has a booked load factor of 77 percent for the first half, compared to 74 percent last year.

The introduction of the new ship, the Spirit of the Moselle, in July 2025 is expected to further support growth, though, for the full year, the booked load factor is 55 percent, down from 59 percent last year, with a per diem of £357, compared to £335 previously.

Travel booked revenue stands at £126 million, 10 percent higher than last year, with passenger numbers up by 11 percent to 39,000.

“As we look ahead, we expect the momentum to continue to build in our Cruise and Travel businesses. As previously outlined, we anticipate that Insurance Broking earnings will fall in the short-term, ahead of the start of the partnership with Ageas, but are pleased that work on the transition is on track to allow the new arrangement to go live Q4 2025.

“We remain focused on Saga being the largest and most trusted brand for older people in the UK, continuing to drive growth, reducing debt, growing our customer base and deepening the connections we have with our customers.”

 

Cruise Industry News Email Alerts
 
 

 

  • Cruise News
  • Magazine Subscription
  • Email Newsletter
  • Search
  • Cruise News
  • Magazine Subscription
  • Email Newsletter
  • Search
  1. Cruise Industry News
  2. Cruise News
  3. Saga Trading Update: Strong Cruise Performance
EMAIL NEWSLETTER

Get the latest breaking cruise news. Sign up.

CRUISE SHIP ORDERBOOK

84 Ships | 229,384 Berths | $89 Billion | View

Drydock Report
2026 Drydock Report

Highlights:

  • Full Overview
  • Record Refit Year
  • 26-27-28 Schedule
  • PDF Download
  • Order Today
2026 Executive Guide
2026 Executive Guide

Highlights:

  • All Brands
  • Decision Makers
  • Contact Info
  • Brand Background 
  • Instant Download
  • Order Today
Cruise Industry News
  • Advertising
  • About
  • Contact
Online News
  • Cruise News
  • Feature Magazine Articles
  • Orderbook
  • Events
Publications
  • Quarterly Magazine
  • Annual Report
  • Email Newsletter
  • Executive Guide
  • Digital Reports
Connect
  • Search
  • Facebook
  • Twitter
  • LinkedIn
© Cruise Industry News 1996-2026. All Rights Reserved.
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
Cookie SettingsAccept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT