Norwegian Cruise Line (NCL) has announced actor Eric Stonestreet as the company’s new brand ambassador.

The announcement follows the launch of NCL’s latest advertising campaign, “Experience More,” in which Stonestreet is featured, the company said in a press release.

The campaign comprises 30- and 15-second spots highlighting the company’s recently-unveiled “Experience More” brand positioning by following Stonestreet aboard one of NCL’s world-class vessels.

David J. Herrera, president of Norwegian Cruise Line, said: “We are very excited to have named Stonestreet godfather of our newest groundbreaking vessel, the Norwegian Aqua. Now we are reaffirming our relationship with him by announcing Eric as our new brand ambassador.”

“As the face of our new ‘Experience More’ Ad Campaign, we are excited for him to bring his relatability, authenticity and genuine charm as he spotlights how guests can experience more with NCL and have their very best vacation with us,” added Herrera.

The company said that Stonestreet will appear in a number of advertisements and promotional materials that have already begun rolling out across the U.S. and Canada via social media, digital platforms, television and other out-of-home mediums.

“On the heels of being named Norwegian Aqua’s godfather, I am honored to now also serve as NCL’s brand ambassador and be the face of NCL’s new ‘Experience MORE’ campaign,” said Stonestreet.

The creative concept behind the ad campaign was developed by NCL’s award-winning internal creative agency, Rebel Fish, and directed by the Emmy® Award-winning director Jason Winer of Bodega Studios Los Angeles.

Winer served as co-executive producer and directed the pilot and over 20 additional “Modern Family” episodes.

According to the company, NCL media partner Digitas also supported bringing the campaign to life.