Following the successful launch of its Wave Campaign last month, Hurtigruten has unveiled a double points bonus incentive for January to reward agents for confirmed bookings.

This news comes as Hurtigruten celebrates surpassing 500 members on its rewards platform.

The company said in a press release that for January, agents can earn double points on all new bookings of 12 days or more for 2025 and 2026 “Signature” and “Original” voyages.

Bookings must be confirmed and submitted through the Hurtigruten rewards platform to qualify, according to the press release.

This incentive can be combined with the current Wave Campaign discounts of up to 25 percent on Norwegian Coastal voyages across 2025 and 2026 itineraries.

The campaign offers are available to book and run until March 3, 2025.

“Our Wave Campaign offers incredible value on our ‘Signature’ and ‘Original’ voyages, and with the added bonus of double Hurtigruten Rewards points throughout January, it’s even more enticing for our valued trade partners,” said VP of Sales and Marketing Iain Powell.

“These combined savings and incentives empower agents to offer unforgettable Norwegian coastal experiences for 2025 and 2026, capitalizing on the increasing demand for authentic travel,” added Powell.

Wave discounts start from £1,542 per person (12-day “Original Coastal Express” roundtrip including flights), with offers available across both “Signature” and “Original” itineraries:

25 Percent Discount

• Full (12-day) and half (six- or seven-day) “Coastal Express” voyages departing Jan. 1, 2025 to March 31, 2026, and
• All Charters (“Coastal Express and Northern Lights” sailings) departing October 2025 to January 2026 and Astronomy Voyages departing September 2025 to March 2026.

15 Percent Discount

• “North Cape Line” (full and half voyages) departing January to May 2025, and
• “Svalbard Line” (full and half voyages) for departures throughout 2025.

10 Percent Discount

• North Cape Line (full and half voyages) for departures September 2025 – April 2026.

According to the company, the Wave Campaign discounts only apply to the cruise price and exclude flights, pre- or post-cruise stays, as well as additional packages.