Regent Seven Seas Cruises® has unveiled its new brand positioning, featuring its “Unrivaled at Sea” tagline.

The company also announced its global brand campaign called “Nobody Does It Better” in a press release.

The reveal culminates the brand’s multi-year evolution, designed to position Regent for continued success, according to the company. It also reflects its dedication to redefining luxury at sea.

Launched on Wednesday, Dec. 4, 2024, the brand will debut across marketing and sales channels, including print and digital advertising, social media and connected TV.

“We are delighted to proudly reveal our new brand positioning and compelling global brand campaign to our valued guests, Travel Partners and team members all around the world,” said Andrea DeMarco, president of Regent Seven Seas Cruises.

“The ultra-luxury cruise landscape is constantly evolving, and we recognize that to remain the leader, we must adapt, innovate and consistently anticipate and exceed the expectations of the discerning ultra-luxury traveler,” said Jessica John, chief marketing and strategy officer, Regent Seven Seas Cruises.

“Over the past few years, we have embarked on a journey of transformation in our product, marketing, and messaging, providing our guests with more flexibility, choice and personalization.”

A new logo and black and white brand colors accompanied Regent’s new tagline.

The company added that the promise of being “Unrivaled at Sea” is supported by four guiding brand pillars: Immersive Exploration, Heartfelt Hospitality, Luxurious Space and Epicurean Perfection™.

The campaign film tells the story of a couple on their voyage and features a recording of “Unforgettable” by award-winning producer David Kosten.

In addition to the repositioning and campaign, the research informed Regent’s decision to create two new fares launched in July 2024.  The fares offer personalized experiences and more ways to tailor guests’ journeys to their respective preferences.

The All-Inclusive Cruise Fare targets guests who want to enjoy inclusions throughout their cruise. The Ultimate All-Inclusive Fare extends their journey beyond the sailing to include roundtrip flights, customizable to preferred air class and a new private executive chauffeur service with Blacklane.