Princess Cruises saw record-breaking bookings during the Black Friday through Cyber Monday period, according to a press release.

The four-day booking stretch saw a 32 percent increase in bookings compared to the same timeframe in 2023, with a strong interest in 2025 and 2026 sailings.

Cyber Monday led the surge, with bookings up 136 percent year-over-year. Demand was particularly strong for 2026 itineraries, which saw a 66 percent increase compared to bookings for 2025 sailings during the same period last year.

“The overwhelming response from our guests and worldwide strength of our brand reflects the growing enthusiasm for cruise travel and the unparalleled experience Princess Cruises delivers,” said Gus Antorcha, president of Princess Cruises. “With the strong demand in this period for both 2025 and 2026 voyages, it’s clear our guests are planning further ahead than ever before to secure their dream vacations at sea. Plus, with our Better than Best Price Guarantee, our guests are recognizing the value of booking early in complete confidence.”

“As we look ahead to 2025 and beyond, we are thrilled to see such strong demand across all our offerings,” added Antorcha. “This success is a testament to the loyalty of our guests, the commitment of our travel advisor partners, and the tireless efforts of the entire shoreside and shipboard Princess team members to deliver extraordinary experiences that inspire and delight.”

The company recently introduced several new itineraries for 2025 and 2026, including expanded offerings in regions like Alaska, Europe, and the Caribbean.