LFP Media announced in a statement that it has partnered with Sport 24, offering live sports channels for the airline and cruise markets owned and operated by IMG.
Ligue 1 McDonald’s will now be available to passengers traveling on select airlines and cruise lines, with a 26-minute weekly highlights program showcasing the best moments from each matchday.
According to LFP Media, this three-season agreement started from the 2024/2025 season.
This program will feature the key goals, moments and storylines from Ligue 1 McDonald’s.
The weekly highlights magazine show is available on Sport 24’s partner airlines and cruise lines, including Etihad Airways, Emirates, Turkish Airlines, Singapore Airlines, Cathay Pacific, Princess Cruises, Royal Caribbean Cruises, Norwegian Cruise Line and Celebrity Cruise Line.
Martin Aurenche, chief media officer of LFP Media, said: “This partnership with Sport 24 is a great opportunity to connect with fans worldwide and introduce new audiences to the flair and excitement of Ligue 1 McDonald’s. We’re thrilled to see our league take flight, literally!”
Richard Wise, SVP of content and channels at IMG, said: “Sport 24 brings passengers around the world the very best sporting action so they never have to miss a moment – even while traveling at 30,000 ft or in the middle of the ocean.”
“Ligue 1 McDonald’s is one of European football’s biggest leagues, and we’re delighted to offer passengers all the best moments from the league on our channels for the first time,” added Wise.
