“AIDA is pretty much neck-and-neck with Carnival (Cruise Line) for the highest returning brand in our portfolio,” said Josh Weinstein, president and CEO of Carnival Corporation, speaking on the company’s year-end and fourth quarter earnings call.

Carnival Corporation has nine cruise brands heading into 2025 and will close down its P&O Australia brand early in the year. Historically, the company has not broken out financial metrics of individual brands.

These include Carnival Cruise Line, Princess Cruises, Costa, Holland America Line, Seabourn, Cunard, P&O UK and AIDA.

Weinstein pointed to non newbuild investments, ranging from Celebration Key for Carnival Cruise Line ships to the AIDA Evolution drydock program, which will see large-scale refurbishment of three AIDA ships.

There is also a big marketing push coming for all company brands.

“We’re launching new marketing campaigns across all our brands. Princess, Cunard and Seabourn have already debuted spectacular new creatives this month. In Princess’ case, its fresh take on its incomparable Love Boat theme featuring Hannah Waddingham of Ted Lasso fame who has already helped to produce record booking volumes for the Black Friday through Cyber Monday period, and stay tuned for new campaigns from AIDA, Carnival, Costa, Holland America and P&O Cruises in the U.K., all launching shortly to coincide with wave season, our peak booking period,” Weinstein said.

“We’re aggressively working to increase awareness and consideration for cruise travel globally.”