Ambassador Cruise Line is celebrating Purple Week instead of Black Friday with a special offer of complimentary drinks for guests who book select 2025-26 itineraries, according to a press release.

Running from November 25 and December 2, 2024, the promotion applies to 18 sailings and includes the Ambassador Explorer drinks package, which covers house-brand spirits, wines, non-alcoholic beverages and gratuities.

For an upgraded experience, guests can opt for the Ambassador Fare, which includes the Expedition drinks package for an additional £10 per person per day. This upgrade provides premium wines, beverages, teas, and specialty coffees, in addition to the Explorer benefits.

The Purple Week promotion features a range of itineraries, exploring destinations such as the Arctic Circle in search of the Northern Lights, Morocco and the Canary Islands. Cruises such as the nine-night Hidden Gems of The Netherlands, Belgium, and the British Isles aboard the Ambition (April 2025) and the 14-night Midnight Sun Marvels to the Arctic aboard the Ambience (June 2025) are also included, with standard fares starting from £989 per person.

Ambassador also offers group discounts, including a 5 percent discount for groups of 15 or more, as well as special solo traveler rates.