Jerne is teaming up with Virgin Voyages to connect over 9,000 influential creators in 102 countries, with incentives to promote the brand’s offerings.

According to a press release, the initiative aims to promote Virgin Voyages’ cruise offerings to a combined audience of 3.3 billion followers.

“As arguably the most creative new entrant in premium ocean cruising in recent years, Virgin Voyages is no stranger to innovation,” said Tim Morgan, CEO of Jerne. “We are thrilled to celebrate the success of Virgin Voyages in hosting dozens of creators on their ships in 2023 and 2024, where they create and share inspirational content, resulting in referral bookings from their followers that continue to build with every hosted experience.”

“The global opportunity to work with influential creators is through millions of people around the world producing all types of marketing content for Instagram, YouTube, TikTok, blogs, and other platforms and our partnerships with companies like Virgin Voyages are increasingly providing marketing cost savings and driving bookings to retail channels including travel advisors and direct sales,” he added.

From January to August 2024, Jerne’s partnership with Virgin Voyages led to a 271 percent increase in new bookings compared to the same period in 2023, the company stated.

“We are no stranger to leading the industry in sales and marketing innovation, particularly for new-to-cruise travelers who are looking for a different experience at sea,” said Lauren Goerl, Virgin Voyages’ manager of influencer and celebrity partnerships. “Jerne makes it easier for us to reach, scale and manage this incredible opportunity to showcase our stunning ships and turn sailors into sellers.”