Jason Gelineau, a veteran of the cruise industry with over 30 years of experience, is now focused on improving guest experiences through his company, JAG Hospitality.

Gelineau said he is now supporting both new and established companies by offering specialized consulting services.

After holding various roles in the industry on ships and ashore, including general manager and senior vice president of hotel operations, Gelineau decided to channel his experience into his own venture.

“I created JAG Hospitality to really benefit from all the years of experience that I’ve had within the Cruise Industry,” he explained.

Gelineau discussed how JAG Hospitality represents several companies, providing them with industry connections and operational insights.

He currently represents four companies, helping them navigate the cruise industry and enhance their product offerings.

“I provide my network as well as my operational expertise in reviewing projects and sharing input,” he said.

Highlighting the need to maintain high service standards while adapting to new industry trends, Gelineau stated: “Without the guests, we don’t have a business,” underlining his commitment to improving the guest experience.

Gelineau is also involved in industry-wide initiatives, such as his recent appointment as C-Trade Ambassador with a focus on guest experience.

“I’ll be able to take that to the next level and work with a lot of our industry colleagues focusing again on the guest experience,” he noted.

He highlighted the importance of adapting to changing guest expectations.

“Today’s demographics want to feel that they’re getting their hands dirty and they’re getting involved,” he said.

Based in Perth, Australia, Gelineau manages JAG Hospitality’s global operations while prioritizing his personal life.

“One of the things I took from the pandemic is family time and friends time,” he reflected, noting that technology now allows him to stay connected with clients around the world without extensive travel.

As the cruise industry continues to evolve, Gelineau remains optimistic. He encouraged new brands to start planning for future guest experiences now.

“We need to start planting the seed now to grow it slowly and nurture it so that the transition will not seem so drastic,” he advised.