Swan Hellenic has partnered with Approach Guides to offer travel advisors an advanced trade marketing solution, according to a press release.

“Swan Hellenic leads in culture-rich expedition cruising and now we have a solution that powerfully assists our valued travel advisor partners to tell our compelling story,” said Joe Maloney, Swan Hellenic vice president of sales, North America. “Time-strapped advisors can now market and sell our world-class itineraries in seconds, delighting guests with inspiring personalization to earn more with less effort.”

Powered by Approach Guides, the new solution offers co-brandable marketing pages, called “content experiences,” that highlight Swan Hellenic’s itineraries, onboard amenities, destinations, ships and current promotions. Travel advisors can share these content experiences via QR codes across various client touchpoints—including websites, emails, social media, and in-person events.

“Swan Hellenic assigns paramount importance to the travel advisor community and is demonstrating it with this partnership,” said Approach Guides co-founder and CMO Jennifer Raezer. “Advisors can now quickly share beautiful, personalized marketing content with clients in the moment they are learning about Swan Hellenic’s incredible expeditions, then sit back and collect the leads.”

The service is available immediately.

“We are delighted with this partnership, which is providing groundbreaking support to our partners and travel advisors,” said Swan Hellenic CEO Andrea Zito. “I look forward to meeting them at Virtuoso Travel Week in Las Vegas from August 11-18. It will be the first time that Swan Hellenic is present at this world-leading luxury travel conference organized by Virtuoso, of which we are now a proud partner.”