Swan Hellenic announced the appointment of Thomas Harrison as sales director for Europe, effective immediately.

Harrison brings over 20 years of experience in the ultra-luxury cruise market to his new role. Previously, he held roles at Silversea Cruises, SeaDream Yacht Club and Uniworld Boutique River Cruises. He will report directly to Chief Commercial Officer Patrizia Iantorno.

“We’re delighted to welcome Thomas to our team,” said Iantorno. “He’s a great results-focused leader. But what above all makes him a perfect fit for Swan Hellenic is his genuine passion for promoting the best guest experiences while forming enduring, mutually profitable relations with partners across countries and cultures.”

Harrison added: “I’m excited to join Swan Hellenic. It’s a remarkable brand and I look forward to spearheading its accelerating sales across Europe in partnership with existing and new travel trade partners. The demand for expedition travel is growing and Swan Hellenic offers guests a fantastic choice of unique destinations.”