Silversea has appointed Barbara Biffi as Senior Vice President of Global Sales, effective immediately, according to a press release.

Biffi joined Silversea in 2007 and has held various roles within the company. She will relocate to Miami and oversee Silversea’s global sales strategy. Biffi succeeds Massimo Brancaleoni, who is leaving to pursue other opportunities.

  “I congratulate Barbara Biffi on her new role as Silversea’s senior vice president, global sales,” said Bert Hernandez, president of Silversea. “Having first joined Silversea almost two decades ago, Biffi’s knowledge of our brand is unequaled, much like her drive to exceed our guests’ expectations and her commitment to delivering on the needs of our valued travel advisor community. Barbara perfectly speaks to the values that I envisage for this brand. I thank Massimo Brancaleoni for his invaluable contribution, which has facilitated our growth and helped to strengthen our position as the category leader.”  

“It’s an honor to have been appointed as Silversea’s senior vice president, global sales,” said Biffi. “Prioritizing our partnerships with our valued travel advisors, I will work to enhance the seamlessness of our trade business operations. I am committed to consolidating Silversea’s position as the ultra-luxury and expedition travel brand of choice for our travel advisor community.”