According to Ad Age, Carnival Corporation had the highest ad spending growth among the publication’s list of top 200 advertisers.
Carnival’s estimated advertising spending for 2022 surged 153% according to AdAge; far surpassing what the company spent pre-pandemic. Dollar estimate for ad spending (including digital) for the company was reported at $432 million.
Norwegian Cruise Lines Holdings (NCLH) ranked third in ad spending uptick in the list with an 88 percent increase but at a higher dollar output than Carnival at $491 million.
Travel companies stood out as a category with the 200 top companies and included Expedia and Tripadvisor. Travel marketing has grown significantly according to Ad Age – the fastest growing ad category in the list.