Holland America Expands Shipboard Enrichment Program


Holland America Line announced that it is adding new activity specialists and facilities to each ship, according to a press release.

The cruise line is adding a full-time art and craft instructor and a sports director who will be introduced across the fleet between March and April 2023.

“Activity experts have been a highlight of our long-cruise programming for years,” said Michael Smith, senior vice president guest experience and product development for Holland America Line.

“As we look to enhance the guest experience on every cruise no matter the length, we’re excited to expand many of those programs to all ships, all the time.”

The role of sports directors will be to help get guests of all ability levels to move with “Tai-Chi for Everyone” sessions, for example.

Additionally, sports directors will host tournaments and give instruction to beginners as part of the company’s partnership with the Professional Pickleball Association.

Games and tournaments for a variety of sports will also be available such as basketball, ping-pong and cornhole. The program will also include classic games like ladder ball and shuffleboard.

The art and craft instructor’s job will be to lead painting, drawing, and coloring in a new art studio. The program will also include sessions in crafting and needlework as well as painting classes to encourage artistic expression.

Holland America Line is also adding modern libraries throughout the fleet in 2023 and 2024. The collection includes over 250 titles featuring a variety of genres such as contemporary popular fiction, mystery, young adult and short stories. The cruise line is also expanding board and card game rooms to include a selection of games and puzzles.


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