Holland America Line bookings in the third week of January were the highest on record for any January week for the Carnival brand, according to a press release.
It’s the fourth Carnival Corp. brand to report record January bookings, following P&O Cruises UK, AIDA and Cunard.
The week ending January 20 also exceeded bookings during the same week in 2019 by more than 20 percent, the company said.
The rise was especially notable for summer cruises and Cruisetours to Alaska; for the week ending Jan. 20, Alaska bookings were 25% higher than in the strongest week in January 2019.
On Jan. 17 alone, Holland America Line reached its highest single-day bookings for any January day on record. Guests are also booking cruises further into the future. More than 25% of the bookings for the high-volume day on Jan. 17 were for voyages embarking in 2024.
“Seeing this level of booking is a great sign for Holland America Line and for the industry,” said Gus Antorcha, president, Holland America Line. “Travelers are clearly excited to get back to cruising and they appreciate the service and experiences unique to Holland America Line including our Alaska Up Close onboard programming. It’s especially encouraging that so many guests are already looking ahead to 2024 and planning their next vacation.”