Assa Abloy

Azamara Launches New ‘Azamara Alliance’ Program

Azamara Onward

Azamara announced its new trade partner program, Azamara Alliance, aimed at supporting and strengthening its relationships with the line’s loyal travel partner community.

“A priority in this new chapter for Azamara is to provide our valued travel partners with the best support and the most efficient experience possible,” said Michelle Lardizabal, chief sales officer, North America of Azamara.

“With the launch of our Azamara Alliance program, it is our mission to develop opportunities to support our travel partners and equip them with the tools, so we succeed together.”

The program features new tools and technologies such as a new booking platform, more intuitive Azamara Connect trade partner portal, and an expanded contact center, according to a press release.

Live training sessions along with self-learning tools will be available in January 2023 to help travel partners familiarize themselves with the new booking platform and get the most out of the program.

Azamara Alliance new features include: 

  • New Versonix Seaware Touch Booking Platform. A new booking engine with easily accessible features and functionality for travel partners to book across channels over one integrated platform with a 360° view of everything. Travel partners can book FIT, plus back-to-back and combo voyages, including cruise, air, shore excursions, onboard packages, and more.
  • All-New Azamara Connect Trade Portal. A new and more intuitive Azamara Connect will provide on-demand access to imagery, promotions, marketing templates, and all the tools travel partners may need to support sales efforts.
  • Expanded Contact Center. An increased number of agents within the Azamara’s Contact Center as well as new systems for faster answers and information, such as callback services beginning later this month.


Cruise Industry News Email Alerts

Cruise Industry News Email Alerts


CIN 2023 Annual Report