Princess Cruises today announced a deal with Trackhouse Racing to sponsor driver Daniel Suárez in the NASCAR Cup Series. 

Princess will serve as the primary sponsor on Suárez’s No. 99 Chevrolet Camaro at the Watkins Glen (N.Y.) International race on Aug. 21 and at Homestead–Miami (Fla.) Speedway on Oct. 23.

The partnership will also include Suárez’s teammate Ross Chastain and expand beyond what race fans will see on Sunday. In the coming weeks Princess Cruises and Trackhouse Racing will unveil a program that will enable NASCAR fans to travel its ships around the world.

“We are proud to partner with Trackhouse Racing and enter the NASCAR world,” said John Padgett, president of Princess Cruises. “Trackhouse has been one of the most exciting and interesting teams, we appreciate and applaud Daniel and Ross’s impressive success and we look forward to showing NASCAR fans the exceptional, vacations Princess Cruises offers. We have a lot of plans that we think NASCAR fans are going to really like.”

Trackhouse Racing is in its second season in the Cup Series. Suárez and Chastain have visited victory lane three times in 2022 and are two of the favorites in the 16-driver playoffs that being Sept. 4 in Darlington (S.C.) Raceway.

“I can’t certainly tell you the type of trip I am going to go on this off season if we win the championship,” said Suárez who became the first driver from Mexico (Monterrey) to win in the Cup Series on June 12, 2022, at Sonoma (Calif.) Raceway. “I think everyone has heard of Princess Cruises and dreams of going on a trip somewhere special. I hope we can help a lot of people do that soon.”

Trackhouse founder and team owner Justin Marks said the new partnership with Princess Cruises is another testament to the team as well as the sport of NASCAR.

“The biggest and most recognizable companies are seeing the value in Trackhouse Racing, our drivers and the sport of NASCAR,” said Marks who brought in entertainer Pitbull as a team partner last year as part of its off-track effort to expand the sport’s fan base beyond its normal demographic. “Princess Cruises is a powerful brand and the goal of this partnership is to expose our fans to the wonders of a Princess cruise vacation and provide NASCAR fans a very cool way to travel the globe.”