Transcend Cruises Unveils New River Cruise Concept

Transcend Cruises, a new, global company and concept in river cruising, was announced this week in Miami.

The company said it is filling a void in the river cruise market with a new business model uniquely customized for group travel.

Through a purpose-built fleet of wellness-enabling luxury river cruise ships, and an innovative service model designed for multi-day tours, meetings and events, the company custom crafts experiences for each client.

Transcend Cruise

Transcend Cruises will target corporate meeting and incentive planners, tour operators, affinity/alumni groups, private family groups, lifestyle brands, third-party agencies, and other companies marketing trips under their own brand.

Transcend Cruises has partnered with leading cruise and yacht interior design firm, Tillberg Design of Sweden, and Den Breejen Shipyard, to design, engineer and build initial orders of two identical, custom-built 135-meter ships in the coming months.

Transcend Cruise

Transcend Cruises’ operating partner is UNITED RIVERS, a longstanding leader in premium river cruise management.

The first of these sustainably engineered and operated ships sets sail in the spring of 2024, the company said.

“Transcend Cruises was born because the complex needs of charterers are incompatible with the existing river options,” said Matthew Shollar, CEO and co-founder of Transcend Cruises, who brings two decades of luxury travel sales, marketing and cruise charter experience to the company.

“I have long experienced – first-hand and repeatedly – how existing river cruise lines had not been designed to prioritize the needs of groups. Similar experiences were shared with our founding team and by many travel organizers, up to and through the pandemic. Coupled with unprecedented new demand for smaller, experiential group travel programs, the opportunity for Transcend Cruises’ leadership position in the marketplace became very clear.”

Transcend Cruises’ 135-meter ships will have an industry-high guest-to-team member ratio with 30 to 60 percent fewer guests onboard than current retail-focused European river cruise lines, the company said.

Up to 120 guests can be accommodated in oversized staterooms, or up to 60 guests can be accommodated in two- room, two-bath suites.  

There will also be a 2,600-square-foot indoor/outdoor fitness, spa and guest wellness facility – the largest and most comprehensive of any river cruising vessel. Transcend’s food and beverage program will be rooted in European culinary and wine excellence with a chef-driven restaurant and speakeasy bar/lounge experience, with a mixologist and sommelier onboard. Additionally, Transcend ships are built to deliver a responsible travel experience. Sustainability is a core pillar of the company’s culture and strategy, embedded in elements of the ship build, onboard experience, product inclusions and nature- inspired design.

“We are honored to have the opportunity to work alongside the Transcend team to conceptualize and design the first yacht-inspired, purpose-built ship for the group market,” said Michał Jackiewicz, partner and executive director, Tillberg Design of Sweden. “The exclusive design concept will create an unmatched vessel on the rivers of Europe, specialized for meetings and group venues. This highly customizable and adaptable design is rooted in current sustainability practices and wellness offerings.”

Transcend’s vessels will sail the highest-demand European waterways including the Rhine, Danube and Moselle. The company’s operating model allows clients to build custom sailings around their individual needs,

“As the river cruise operations leader, we’re excited to partner with Transcend’s highly experienced team to deliver unmatched luxury service for the group and meetings market,” said Robert Straubhaar, CEO and president, UNITED RIVERS. “We are thrilled to bring our depth and breadth of expertise alongside Transcend’s proprietary brand standards and specifications to create remarkable onboard guest experiences. The Transcend concept, centered on experiential group travel that brings like- minded guests together in private venues is truly a future-forward concept that no doubt will be in high demand.”

Transcend also said that it revolutionizes the pricing model for groups. Transcend is pioneering a new sales approach that provides flat, clearly defined pricing with no blackout dates or retail booking surge pricing risks. Proprietary technology to simplify and support pre-trip planning and to provide a seamless onboard experience will also be a signature offering.

“Transcend recasts proven, popular European river cruises to exclusively serve private groups, meetings and events – our only focus. We are introducing a new category to the industry with wellness-enabled, luxurious, river cruising venues, providing unmatched support to our clients, all while expanding the market to audiences that typically have only considered hotels and resorts,” said Shollar.

Cruise Industry News Email Alerts

Cruise Industry News Email Alerts



Get the latest breaking cruise newsSign up.


60 Ships | 134,437 Berths | $41 Billion | View



  • Mkt. Overview
  • Supply Data
  • 200 Pages
  • PDF Download
  • 2027 Outlook
  • Order Today
2023 Annual Report


  • Industry Outlook
  • All Operators
  • Easy to Use
  • Instant Download
  • Order Today