Skip to content
  • Home
  • Search
  • 2026 Expedition Report
  • Drydock Report
  • Orderbook
  • Research
  • About Us
  • Email News
  • Advertise
  • Store
  • Contact
  • Home
  • Search
  • 2026 Expedition Report
  • Drydock Report
  • Orderbook
  • Research
  • About Us
  • Email News
  • Advertise
  • Store
  • Contact
Twitter Facebook Linkedin
cin header 2025
Cruise Industry News Logo
  • Home
  • Cruise News
    • Cruise News Index
    • Email Alerts | E-Newsletter
    • Cruise Ship Orderbook
    • Ship Sales and Transfers
    • Search
    • Trade Shows and Events
    • PDF Resources
    • Historical Data
  • Quarterly Magazine
    • Quarterly Magazine
    • Feature Magazine Articles
    • Subscribe
  • 2026 Annual Report
    • 2026 Annual Report
    • River Report
    • Full Product Package
  • 2026 Executive Guide
    • 2026 Executive Guide
  • Digital Reports
    • Global Cruise Ship Index
    • Expedition Market Report
    • Secondhand Market
    • Luxury Market Report
    • Drydocking and Refurb
    • Orderbook Capacity Data
    • Euro River Market Report
    • China Market Report
    • Riverboat Index
    • Full Product Package
  • SUBSCRIBE
  • Home
  • Cruise News
    • Cruise News Index
    • Email Alerts | E-Newsletter
    • Cruise Ship Orderbook
    • Ship Sales and Transfers
    • Search
    • Trade Shows and Events
    • PDF Resources
    • Historical Data
  • Quarterly Magazine
    • Quarterly Magazine
    • Feature Magazine Articles
    • Subscribe
  • 2026 Annual Report
    • 2026 Annual Report
    • River Report
    • Full Product Package
  • 2026 Executive Guide
    • 2026 Executive Guide
  • Digital Reports
    • Global Cruise Ship Index
    • Expedition Market Report
    • Secondhand Market
    • Luxury Market Report
    • Drydocking and Refurb
    • Orderbook Capacity Data
    • Euro River Market Report
    • China Market Report
    • Riverboat Index
    • Full Product Package
  • SUBSCRIBE

MSC Cruises Is Looking for Green Opportunities

  • October 22, 2021

“Our core focus at the moment is on decarbonization,” said Linden Coppell, director of sustainability at MSC Cruises.

Solutions encompass energy efficiency both for the company’s fleet of current ships and orderbook extending through 2027, with five LNG newbuilds.

“The solutions for the existing fleet and existing engines include bio fuels, using existing infrastructure,” she told Cruise Industry News.

That relies on there being a supply of sustainable biofuels that meet the high criteria that is expected of them.

“The ships that are currently being built, the LNG ships, can potentially transition to a bio or synthetic LNG.”

Then there are the future vessels, encouraging the development of new fuels and infrastructure, Coppell said.

“And that is whether they have advanced internal combustion engines or devices such as a solid oxide fuel cell,” she added.

When the LNG-powered World Europa debuts in 2022, she will have a test installation of a fuel cell aboard.

Cutting Carbon Intensity

Heading to the 2030 target to cut carbon intensity by 40 percent, MSC has already gotten its emissions per ALBD kilometer down 28 percent.

“In order to meet the intensity targets, it’s about driving this efficiency while bringing new efficient ships into the fleet,” said Coppell.

“We’re building bigger ships, so the emissions per ALBD (available lower berth day) kilometer go down (per guest),” she continued, “and we are improving the way we operate.”

Linden Coppell, director of sustainability at MSC Cruises

The existing fleet is getting the latest technology, including the MSC Musica, which just had an exhaust gas cleaning system fitted.

“For shore power, we have a very clear position,” Coppell said. “All of our newbuilds will have it. So we are getting close to 50 percent (of ships) having it based on capacity. We’ve set a clear position: any ship using a terminal with shore power available will be capable of using it.”

MSC’s fleet is getting additional monitoring systems and sensors to monitor energy usage, plus the software to collect data and the latest artificial intelligence to make recommendations.

One big focus area for Coppell has been air conditioning.

“We have been finding lots of opportunities. There was a lot of education to be done in that area, with putting sensors and automated systems in.

“Once we addressed the big issues there, we looked at other activities,” she said. “There are so many different things going on. We talk about the hotel but then there’s the area of looking at the particular performance of particular items, like the desalination facility or wastewater treatment plant.”

When MSC relaunched operations in August 2020 it did so with the Grandiosa, which achieved a 4-percent reduction in fuel use per day, which Coppell credited to more training.

“We were doing a lot of awareness training with the crew. Whatever role any crew member has got will affect efficiency.”

Hydrogen Ship

In July, MSC, Fincantieri and Snam, an Italian energy infrastructure company, announced the signing of a deal to explore the design and construction of what would become the world’s first hydrogen-powered cruise ship.

“There is a lot of potential with hydrogen. A non-carbon-based fuel has to be one of the key ways forward.”

MSC Meraviglia in Miami

While hydrogen may be available now, Coppell said it’s not “green hydrogen” since it has been created directly from fossil fuels.

For now, MSC won’t be installing batteries.

“The fuel cells create energy … whereas a battery is an energy storage device and you need to recharge it. Again, if we’re in a situation where we can get shore power from renewable energy, that is a way to recharge batteries.”

Plastic Slashers

In 2019, MSC identified some 97 million single-use plastic items across its fleet, going through every single single-use plastic on the ships.

Those items ranged from straws and stirrers to primary packaging, like for a butter serving, and then secondary packaging, in the supply chain.

“We went through and identified the top 200 items and we are replacing them or eliminating them,” Coppell said. “We looked at the delivery of mattresses and sunbeds, every single one was delivered in a huge amount of plastic and cardboard.  We worked with suppliers to find new solutions.”

Dishwasher detergent and previously been delivered in big plastic buckets. Those now come in what Coppell said a concentrated solid product eliminating 90 percent of the plastic previously used, reducing plastics packaging by approximately 80 percent which is roughly 12 tons of waste plastic reduction per year across the full fleet.

Next up may be hand sanitizer, coming in a hard block instead of small plastic bottles, and the crew would then liquify and distribute it on the ship.

The Future

Come 2030, based on a conservative growth projection using MSC’s current orderbook, the company will have a fleet of 29 ships. That includes the group’s four-ship luxury brand.

Of the fleet of 29, five will be powered by LNG, but those will represent the biggest ships in the fleet, making up approximately 27 percent of available berths, according to Cruise Industry News estimates.

“The hope that is by 2030 we will meet and exceed the IMO intensity targets,” Coppell said. “At that point, it will be energy efficiency at the front and center of those efforts.”

Excerpt from Cruise Industry News Quarterly Magazine: Fall 2021

 

Cruise Industry News Email Alerts
 
 

 

  • Cruise News
  • Magazine Subscription
  • Email Newsletter
  • Search
  • Cruise News
  • Magazine Subscription
  • Email Newsletter
  • Search
  1. Cruise Industry News
  2. Articles
  3. Fall 2021
  4. MSC Cruises Is Looking for Green Opportunities
EMAIL NEWSLETTER

Get the latest breaking cruise news. Sign up.

CRUISE SHIP ORDERBOOK

80 Ships | 227,504 Berths | $87 Billion | View

Drydock Report
2026 Drydock Report

Highlights:

  • Full Overview
  • Record Refit Year
  • 26-27-28 Schedule
  • PDF Download
  • Order Today
2026 Executive Guide
2026 Executive Guide

Highlights:

  • All Brands
  • Decision Makers
  • Contact Info
  • Brand Background 
  • Instant Download
  • Order Today
Cruise Industry News
  • Advertising
  • About
  • Contact
Online News
  • Cruise News
  • Feature Magazine Articles
  • Orderbook
  • Events
Publications
  • Quarterly Magazine
  • Annual Report
  • Email Newsletter
  • Executive Guide
  • Digital Reports
Connect
  • Search
  • Facebook
  • Twitter
  • LinkedIn
© Cruise Industry News 1996-2026. All Rights Reserved.
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
Cookie SettingsAccept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT