Le Havre
Port Everglades

Princess Celebrates 20th Anniversary of Shore Power

Princess Cruises has celebrated the 20th anniversary of shore power, as the premium brand made history when it plugged into shore power for the first time in the summer of 2001 in Juneau, Alaska, in partnership with the City and Borough of Juneau and Alaska Electric Light and Power Company.

Now at the Franklin Dock, Princess ships continue to plug in to local surplus hydroelectric power and turn off the diesel engines, reducing the impact of visible air emissions and the cruise line’s carbon footprint in an effort applauded by local government officials and the residents of the capital city, according to a company press release.

The 20th anniversary milestone was recognized as Majestic Princess made her maiden call to the port of Juneau and commissioned to connect to the Juneau electrical grid. Princess Cruises President Jan Swartz, Majestic Princess Captain Dino Sagani, Alaska Electric Light and Power Company President and General Manager Connie Hulbert and Juneau Mayor Beth Weldon and City Manager Rorie Watt were in attendance.

“Shore power in Juneau has been a significant win-win situation, not only for Princess but also for the customers of Alaska Electric Light and Power Company and the residents of the City and Borough of Juneau who have been incredible partners over the last 20 years,” said Jan Swartz, Princess Cruises president. “Our beneficial collaboration has paved the way for the cruise industry to reduce air emissions and allow cruise ships to ‘plug in.’”

In addition to this investment, for the past 20 years, every dollar spent by Princess for purchasing electrical energy in Juneau has been credited to a cost of power adjustment, or COPA account. This credit is used to offset any diesel expenses in the next quarter, and any extra funds go back to residents and businesses in Juneau in the form of a rebate on electric bills. To date, this has benefitted the Juneau community by $8.5 million dollars, according to Princess.

“The implementation of shore power in Juneau 20 years ago was a truly remarkable accomplishment and this first-of-its-kind program became a reality in our capital city through our partnership with Princess,” said Connie Hulbert, Alaska Electric, Light and Power Company president and general manager. “We are proud that our remote city, with our own isolated electric grid, is the first place in the world to use this innovative technology for passenger vessels, which has provided economic and environmental benefits to the community of Juneau.” 

Cruise Industry News Email Alerts

Cruise Industry News Email Alerts


CIN Executive Guide