Princess Cruises is introducing a new on-demand service that allows guests to call a crew member to their exact location to make an in-person request for assistance. This was announced in a press release.

CrewCall service on demand is available on stateroom TVs as well as the MedallionClass app and leverages the innovative OceanMedallion wearable to guide a crew member to a guest’s exact location to be of service to the guest.

The corresponding CrewCall Chat feature lets guests text their specific question or request using a smart device to be answered or actioned virtually by crew.

“CrewCall significantly expands our MedallionClass service-on-demand capabilities allowing us to deliver high-touch, personalized service that doesn’t interrupt the vacation they are enjoying to find a crew member,” said Jan Swartz, president of Princess Cruises. “It minimizes wait time at our guest services desk while simultaneously improving our responsiveness.”

Both CrewCall features expand the OceanNow digital experience guests use to place food, beverage, retail and amenity orders for delivery directly to their location.

“Every minute a guest has to stand in line to wait for service or to have a simple question answered diminishes the value of their vacation,” said John Padgett, chief experience and innovation officer, Carnival Corporation. “OceanNow with CrewCall really delivers on the MedallionClass ‘service now’ philosophy and maximizes the vacation value for all Princess guests by responding in the moment to their wants, needs, and desires without any inconvenience.”

CrewCall is part of a new array of TrulyTouchless conveniences that will be available to guests when Princess returns to sailing starting July 25 aboard Majestic Princess in Alaska, and aboard Regal Princess and Sky Princess with “seacations” in the UK starting July 31.

The feature is the latest of several enhancements recently added to the Princess MedallionClass experience to deliver an effortless and more personalized vacation. The award-winning OceanMedallion wearable elevates the guest experience by enabling touchless embarkation and disembarkation, frictionless commerce, and keyless stateroom entry, as well as additional contactless capabilities accessible using smartphones and tablets, including wayfinding; family and friends locator; first-run movies and live TV; an interactive events and activities planner; and interactive fun.