P&O Cruises new ship Iona will be officially named in a contemporary ceremony featuring a special one-off performance from Gary Barlow broadcast to a virtual audience, according to a news release from the Carnival-owned brand.
Dame Irene Hays, DBE, DL, owner and chair of Hays Travel Group, will be godmother to the ship, Britain’s largest and most environmentally-friendly, according to a press release, in a ceremony in Southampton on May 16, 2021.
Gary Barlow will perform a short set as part of the event, which will be broadcast to a VIP audience, in his role as music director. His involvement includes overseeing the ship’s 710 Club music venue and curating new talent to perform on board.
Dame Irene’s husband John, who died last November, founded Hays Travel in 1980 and it has grown to become the UK’s largest independent travel agency group. Together they were instrumental in the expansion of the Sunderland-based company and particularly in the acquisition of Bath Travel in 2013 and Thomas Cook’s retail travel agencies in 2019.
P&O Cruises president Paul Ludlow said: “We are absolutely delighted that Dame Irene Hays will be Iona’s godmother, taking centre stage alongside Gary Barlow in a landmark naming ceremony which will be the first stepping stone on the path to the return of the UK cruise industry.
“Since the inception of Hays Travel there is no one who has been more supportive of cruising or more of an ambassador for the travel industry. As such there is no one more appropriate to name Iona in this prestigious event than Dame Irene as we celebrate her achievements.
“The travel industry as a whole has been paused for over a year and has been devastated by the events of the last 13 months. We are so immensely grateful for the support we have received from travel agents across the UK, all of whom have faced commercial challenges none of us could have imagined.
“With domestic cruising opening up from May 17 and with our series of UK coastal cruises proving very popular this summer, recovery is certainly on the horizon and Iona’s arrival into the UK and naming ceremony will be the ray of hope the cruise sector has needed for such a long time.
“We also feel honoured that we are able to support the Hays Travel Charitable Foundation which encourages young people to be the very best they can be across education, sport and the arts. Being able to play a small part in securing the future of the next generation is indeed a privilege.”
The Iona will sail her seven night maiden voyage around the coast of the island of Iona and the Scottish Isles from Southampton on Saturday August 7, 2021.
