Holland America Line has announced that its Group Advantage Program (GAP) offers enhanced value when travel advisors book groups on cruises and Alaska Land+Sea Journeys, according to a statement.
When booking groups of five or more staterooms traveling together, travel advisors have access to GAP amenities that are valid on cruises through 2022.
Holland America Line’s GAP features more than 30 different amenities to choose from — plus GAP Packages that cater to weddings and family reunions.
The company said GAP provides benefits tailored to each group program, while other groups receive amenities based on GAP points established by the cruise destination, departure date and length.
“Holland America Line’s Group Advantage Program is one of the most extensive in the cruise industry, and, now when we all need to focus on next year and beyond, we developed our program with exciting benefits to support travel advisors to elevate and grow their group business,” said Gus Antorcha, Holland America Line’s president. “We continuously work to fine-tune the menu of amenities to feature what’s popular and what’s being ordered so that our travel partners have the best options that their clients will really appreciate.
“Right now, there’s a lot of pent-up demand and desire to get back out and cruise,” added Antorcha. “We want to support that demand and our partners with as many tools as possible to capture those bookings.”
Travel advisors assign allotted GAP points to select personalized amenities for their group. Additionally, the value-packed program supports travel advisors’ marketing efforts to affinity groups to increase their revenue. Tour conductors are earned for every 16th lower berth.