Celebrity Cruises has announced its new “Always Included” program, as every sailing will now include Wi-Fi, drinks and tips, the company said.

“Everything we do at Celebrity is driven by the desire to redefine what today’s luxury looks and feels like, with experiences modern travelers want. With the launch of our Edge Series ships, Celebrity Edge and her brand-new sister ship Celebrity Apex, we tapped into a powerful ‘New Luxury’ culture – relevant, relaxed, design-focused and inclusive,” said Lisa Lutoff-Perlo, president and CEO of Celebrity Cruises. “Today, nothing is more luxurious than when things are extra simple and extra special. We wanted to bring that big wonderful feeling of ‘everything is taken care of’ to life for our guests.”

“After this challenging year, ease and peace of mind have become even more invaluable commodities,” added Peter Giorgi, vice president and chief marketing officer of Celebrity Cruises. “People want to spend more time being inspired, not getting lost in a myriad of booking options. Our new ‘Always Included’ approach makes the purchase process simple and incredible – one decision and the wonder of a Celebrity cruise awaits.”

Now Included:

• Unlimited Drinks – Classic cocktails, wines by the glass, beer, sodas, specialty coffees and teas, juices and bottled water.
• Unlimited WiFi.
• Daily Gratuities.

Upgrade Options:

• ELEVATE takes the package to new heights with unlimited premium drinks and adds shore excursions up to $200 per person.
• INDULGE includes everything in the ELEVATE package and adds to it with unlimited streaming Wi-Fi and up to $400 per person in onboard credit to spend almost any way desired. 
• All guests in The Retreat – Celebrity’s vacation concept featuring all-suite accommodations and experiences including a private restaurant, lounge and sundeck, and a dedicated team of butlers and concierge staff – will receive the same amenities as the INDULGE package at no additional charge.