Virgin Voyages announced today that the Scarlet Lady has officially reached completion as the new brand took delivery.
On the heels of this celebratory occasion, Virgin Voyages welcomes Scarlet Lady with an approach that takes immediate action to address climate change, according to a company statement.
Not only has the brand designed its fleet of ships to the latest energy-efficiency standards with state-of-the art equipment, Virgin Voyages is offsetting its direct climate change emissions through the purchase of carbon offsets.
This commitment makes the brand the first cruise line to become carbon-neutral for its direct emissions footprint from its first day of commercial operation. The projects that will be supported by Scarlet Lady will meet high-quality, internationally-recognized verification standards, including The Gold Standard and the Verified Carbon Standard.
“It’s wonderful to welcome Scarlet Lady today,” says Virgin Group Founder Sir Richard Branson. “I’m so proud that as we start this exciting journey, we also bring to life Virgin Voyages’ commitment to preserving the ocean and the first of many steps towards a net zero carbon future.”
“The ocean is our home, and we are on a mission to protect it. The single-biggest threat facing our ocean is climate change, and we want to be part of the solution,” said Tom McAlpin, CEO and President of Virgin Voyages. “We are committed to pioneering new technologies onboard and working with our industry peers to advance research and development for zero-carbon fuels.”