Lindblad Expeditions has become the first self-disenfecting fleet in the cruise industry, according to a press release.

The company is rolling out Premium Purity fleetwide, a unique cleaning system which creates a cleaner, healthier ship while drastically reducing the impact on the environment, according to a statement. The roll out follows a one-year trial on the National Geographic Explorer. 

The new system, ACT CleanCoat™, is a photocatalytic process that works when illuminated, breaking down unwanted microbes such as bacteria, viruses, mold, and airborne allergens. It can be applied to all surfaces which become self-disinfecting after application. Created by ACT.Global A/S, a Copenhagen-based company, the antibacterial spray is transparent, odorless, and activated by light, and protects a room like an invisible insulation – plus purifies and deodorizes the air for up to one year.

Chemical free, the product uses the ACT ECA water system created by electrolysis of salt and water, to clean the rooms which is completely harmless to guests, staff and the environment.

“As the oldest and most experienced expedition travel company in the world, we go to some of the most pristine places on the planet. We are very conscious of the waste we produce, and how the cleanliness of our ship and protection of our guests onboard is vital to a healthy environment,” said Bruce Tschampel, Vice President, Hotel Operations for Lindblad Expeditions.

“Premium Purity is unlike anything we have seen out there. Our ships are truly pristine and healthy, and we already have measurable results to prove it from our initial pilot program on one ship. We reduced guest reported illness by 50%; eliminated over 1,000 plastic bottles of cleaning products; and dramatically reduced water usage by 1.1 million gallons per year. The crew is raving about how much healthier the ship is and how effective it is to use this solution,” he continued.