Norwegian Cruise Line has partnered with Kellie Pickler and Warner Chappell Music to host its second songwriters cruise.
Through the “Free the Beat” program, top songwriters, artists, talent and creators can develop content for Norwegian Cruise Line’s first-ever global music library, according to a press release.
This month, Pickler and seven songwriters from Warner Chappell Music will set sail from Honolulu, Oahu on a seven-day cruise to the islands of Hawaii on the U.S.-flagged cruise ship Pride of America, the company said in a statement.
“We are thrilled to be partnering with Norwegian Cruise Line to continue to build their brand music library,” said Katie Jelen, Director of Synchronization for Warner Chappell Music. “This collaboration allows us to extend a fun opportunity to our writers and help tell Norwegian’s brand story through the power of music.”
Songwriters include Liz Rose (“You Belong with Me” by Taylor Swift, “Cry Pretty” by Carrie Underwood, and “Girl Crush” by Little Big Town), Abram Dean (“Celebrate” by lunsford, which has been featured in a recent Norwegian Cruise Line advertising campaign), Audra Mae (known for “Little Red Wagon” by Miranda Lambert, “Heartbeat Song” by Kelly Clarkson and “Who I Was Born to Be” by Susan Boyle) and many others.
“I am so excited to host Norwegian Cruise Line’s special songwriters cruise on Pride of America,” said the country music artist Kellie Pickler. “I am always inspired by the places I visit, and on this trip, the other songwriters and I will have the beautiful Hawaiian Islands as our backdrop to inspire us on new songs! I can’t wait!”
The songwriters will gain inspiration by experiencing everything this majestic archipelago has to offer — from the historical sites, to the waterfalls, volcanoes, beaches and the natural beauty of each destination, including Maui, Hilo, Kona, Kauai and the NāPali Coast, all while writing songs for the cruise line’s global music library.