Cruise Planners has reported strong sales growth year over year in cruise, luxury, river and land sales at an average growth of 19 percent, according to a statement.

Looking ahead to 2020, Cruise Planners is pacing at 25% year over year as the company hosts its annual convention in Hollywood, Fla. at The Diplomat Beach Resort with more than 700 Cruise Planners travel advisors and hundreds of trade partners.

Its 26th year Convention theme is Mission Possible, inspiring the network to identify their mission and make it possible, the company said, in a press release.

“The annual sales growth of our Cruise Planners seems nearly impossible. It’s not an easy task to continue to maintain such large growth year after year,” said Michelle Fee, CEO and founder of Cruise Planners. “But we have the best travel advisors in the industry and the best marketing, training and technology programs all working together to achieve the impossible.”