SeaDream Yacht Club announced Kris Endreson has been appointed Vice President of Sales, Americas.

Endreson brings over 20 years of cruise industry experience to SeaDream, holding key sales and marketing positions at both luxury and contemporary cruise companies.

In this role, she will focus on sales growth for the company’s classic twin yachts as well as its new vessel, SeaDream Innovation. Endreson will report to Christopher Gamble, SeaDream’s Senior Vice President of Sales, Americas.

“Kris is an experienced industry executive with a strong background in the luxury sector,” said Gamble. “We are thrilled to welcome her to the SeaDream team as we expand operations with SeaDream Innovation’s ‘global yachting’ concept. I am confident Kris will play a strategic role in our growth strategy as we continue to work with our valued travel professionals and tap new markets for our growing fleet.”

Prior to joining SeaDream, Endreson served as the director of global sales at The Ritz-Carlton Yacht Collection and as sales and marketing director for Crystal Yacht Expeditions and Crystal AirCruises. She earlier spent more than five years at Silversea Cruises, ultimately becoming vice president of field sales, U.S. & Canada. Prior to Silversea, Endreson was a business development manager at Royal Caribbean.

“I am delighted to join a company which I hold in high esteem,” said Endreson. “SeaDream has always stood out for offering a unique luxury product and continues to stay at the forefront of innovation. I look forward to putting forth my industry knowledge to identify new growth opportunities as the brand introduces a new yacht and global destinations.”

Endreson will be based in SeaDream’s Miami office on Brickell Key.