Royal Caribbean International has entered into a new marketing partnership with the Singapore Tourism Board and Changi Airport Group to promote fly-cruises, according to a statement.
This five-year tripartite collaboration is expected to bring some 623,000 international fly-cruise visitors to Singapore, and generate over S$430 million in tourism receipts between end-2019 and 2024.
The announcement of this partnership is in tandem with news of the cruise line’s five-year Quantum-class deployment in Singapore, which includes Quantum of the Seas, one of Asia’s largest and most revolutionary cruise ships.
To kick off the partnership, the Quantum of the Seas has arrived for her six-month homeporting season in Singapore.
Angie Stephen, Managing Director, Asia-Pacific of Royal Caribbean Cruises said: “Travel habits are constantly evolving, and holidaymakers in the region are increasingly looking to visit and explore more destinations in one vacation trip. Alongside Singapore Tourism Board and Changi Airport Group, we aim to offer more reasons for travellers to come to Singapore for a fly-cruise experience.
“This tripartite partnership marks a significant milestone in our 50th year as a global cruise brand, and our work here in Singapore has played a huge role in driving our growth regionally. Together with the five-year homeporting season of our Quantum Class ships, this sets the stage for us to further grow Singapore as the cruise hub of Asia, preparing the region for larger deployments in the future, where we will welcome even newer and bigger ships.”.
The five-year partnership is expected to generate at least 60 percent higher tourism receipts compared to the previous partnerships combined, according to a press release.
The first partnership ran from 2015 till 2018 to market the Mariner of the Seas, followed by another three-year partnership launched in 2017 for the Ovation of the Seas and Voyager of the Seas.
Annie Chang, Director, Cruise, Singapore Tourism Board, said: “We are pleased to once again partner Royal Caribbean and Changi Airport Group to grow cruising in Singapore and Southeast Asia. This being Royal Caribbean’s longest Singapore homeport deployment with a larger ship underscores its confidence in Singapore and the region. Royal Caribbean is always at the forefront of innovation and the latest deployment of Quantum of the Seas will diversify our cruise offerings, entrenching Singapore as a top fly-cruise hub in Asia.”
The airport recently launched a seamless intermodal transfer service for passengers flying into Singapore and sailing out on cruise lines and ferries. Passengers who take up this service will have their bags delivered from their arriving flights to their departing ship and enjoy facilities of the Changi Lounge located in the new Jewel Changi Airport, before being transferred to the cruise terminal. This intermodal transfer service has benefited fly-cruise guests from China, India and from the Southeast Asian region. Starting in December, Royal Caribbean guests from China will be able to enjoy the transfer service.