Norwegian Cruise Line Holding today announced various initiatives that further strengthen its position in the fast growing Alaska cruise market, according to a company press release.
The company has entered into a 30-year preferential berthing agreement with Ward Cove Dock Group, which allows for construction of a new double ship pier in Ward Cove, Ketchikan, Alaska.
The pier will be built to simultaneously accommodate two of Norwegian Cruise Line’s 4,200-passenger Breakaway-Plus class ships and is expected to be ready for the summer 2020 season.
In addition, the company recently won a competitive bid for the last waterfront parcel in greater Juneau, Alaska and is engaging local stakeholders, including government, business and community leaders to develop a plan which will benefit both the city and its various stakeholders and the company, according to a press release.
These investments follow the company’s announcement earlier this year of its partnership with Alaska Native-owned Huna Totem Corporation to develop a second cruise pier in Icy Strait Point, Huna Totem’s world-class cruise ship destination in Hoonah, Alaska.
“The natural beauty of Alaska makes it one of the most popular destinations to visit, and our investments in the region will enable us to provide our guests with a best-in-class experience as they explore the wonders of the Last Frontier,” said Frank Del Rio, president and chief executive officer of Norwegian Cruise Line Holdings Ltd. “These strategic initiatives mark the latest steps in our ongoing efforts to promote economic development in the region and make a positive economic and environmentally sensible impact on the Alaska tourism industry.”
Previous investments in the region include a 15-year agreement with the Port of Seattle to collectively invest $30 million to upgrade the Pier 66 facilities to further enhance the overall guest experience.