Crystal and Genting Launch River Brand for Asian Market

The river cruise business in Europe continues to expand as Genting Cruise Lines today announced Crystal International Asia, in collaboration with Crystal River Cruises.

The new river brand will offer a product on the Crystal Mozart specifically for discerning guests from across China and Asia, the company said.

The experience will provide Asian-friendly features for the growing number of guests from the region who are interested in exploring the many wonders of Europe but who may feel more comfortable travelling with some of the comforts of home, Genting said in a prepared statement. 

“We are excited to be able to offer our guests the option to sail with Crystal River Cruises and experience the splendors of Europe without having to forgo the comforts of home,” said Michael Goh, president of Dream Cruises, and head of international sales for Genting Cruise Lines. “With the Asian cruise market currently enjoying unprecedented growth, our more experienced cruisers are looking for new and exciting destinations and adventures outside of local waters and Crystal Mozart is the ideal option for an intimate journey into the heart of Europe.” 

Beginning in March 2020, the Crystal Mozart’s voyages will be anchored by the cities of Vienna, Austria and Budapest, Hungary and will feature a variety of six, seven- and 10-night all-inclusive itineraries on the Danube River including special Christmas Market cruises.

Genting said that Crystal Mozart is Europe’s most spacious river ship, at twice the width of any other, and offers an unrivaled number of social spaces, restaurants and the largest spa on the rivers.

Guests can look forward to private butler service in every room category, king-sized beds, various amenities, robes and slippers, and wall-mounted flat-screen HD TVs.

Additional enticing features include farm-to-table cuisine in multiple, open-seating eateries: the Waterside Restaurant, namesake Bistro cafés and the exclusive Vintage Room; and the Palm Court for entertainment, enrichment presentations and sweeping views of the countryside. Crystal’s attention to detail reaches ashore, as guests are transported on the days’ adventures in luxury motor coaches equipped with complimentary water and Wi-Fi for added convenience and comfort.

Dedicated English and Chinese speaking butlers will be available while food and beverage options will feature International and Asian dishes.

Shore experiences will be led by professional English and Chinese language tour guides.

“Crystal has reimagined and redefined luxury river cruising for Asian travellers across Europe with the all-suite, butler-serviced Crystal Mozart and we invite our guests to immerse themselves in the culture, history and wonders of majestic cities of the Danube River like Vienna and Budapest through an abundance of overnight stays and masterfully curated shore excursions that bring each experience to life,” Goh added.

Cruise Industry News Email Alerts

Cruise Industry News Email Alerts



Get the latest breaking cruise newsSign up.


62 Ships | 142,732 Berths | $46.7 Billion | View

New 2024 Drydock REPORT


  • Mkt. Overview
  • Record Year
  • Refit Schedule
  • 120 Pages
  • PDF Download
  • Order Today
New 2024 Annual Report


  • 2033 Industry Outlook 
  • All Operators
  • Easy to Use
  • Instant Access
  • Order Today